Bhumika
Sharma
my portfolio
Masters' Union, Class of 2027. I learn business by doing it: real stalls, live apps, and case work I pitched to CEOs.
that's me!
About me
business, but hands-onI study business at Masters' Union. I like problems with real numbers and real customers. Before this: English literature, which is where the writing and pitching come from. Outside class I sell stuff, build small apps and make content.
PGP, Human Resources & Organization Strategy - Masters' Union, 2026 to 2027 · B.A. (Hons) English - 2021 to 2025
Case challenges
real briefs, real CEOs
goSTOPS One Day Challenge
Why were beds empty in the off season? We dug in and built a plan to lift occupancy from 27.5% to 51.4% without cutting prices. Ranked 2nd in the research round, with a research score of 96/100. Presented to the CEO.
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Perfora Website Growth Plan
The plan: double website revenue from ₹3 Cr to ₹6 Cr in six months. Every lever is quantified: conversion, order value, repeat rate, traffic. Presented to the CEO.
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Rebound Go-to-Market Strategy
A full go-to-market plan for a bungee fitness studio: sizing (₹7,200 Cr TAM), positioning and a 6-month launch roadmap.
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Project Kimchaar
My pick for the next Wow! Momo FMCG category: kimchi as achar, backed by a nine-SKU range from ₹10 to ₹249.
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Sector Map: Sport Tech & Fan Engagement
Why football's rights costs keep climbing, and what to do about it: diversify revenue and own the fan channels.
Case competitions
campus to national
Strategy Sprint
Cleared all rounds; could not travel for the final.
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Also competed:
TVS Credit E.P.I.C 8.0
Round 1: online quiz.
Startup Expo Case Competition
Online round.
Moneyball: The Football Auction
Participated.
Campus photos show the organising institutions (not attendance) · Wikimedia Commons, CC BY-SA: Saksham gaur1990 (Great Lakes Gurgaon), Leelmbar092 (NIT Trichy), AswathyAA (IIM Amritsar), Avinashdevulapalli (IIM Kashipur), Mahi zahidi (IIT Delhi), Gorlapraveen123 (BITS Pilani).
Presented live
on stage, not on paper
Things I have built
shipped & live
PinUs
Live GPS location sharing for couples and families. I defined the product, pricing and go-to-market.
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HalfwayMeet
Early build, live now. Working toward a fair midpoint and good spots for two friends in different parts of Delhi NCR.
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PL Fan Brief Engine
Make.com automation: live football news in, personalised AI fan emails out, on a schedule. Built with Team Stretford End.
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Hello Mimi Kids
A kids' Instagram channel I'm building and growing: songs, stories, learning and fun for little ones.
View channelOn the ground
selling, for realDropshipping stall at the college mela, and I led the team. We ran sourcing, pricing, pitch and sales ourselves. Result: ₹3L in sales, 5th of all teams, within 12% of the top team (₹3.4L). Now growing it into a gifting line.
Skills
the toolboxProblem structuring, market sizing, go-to-market, financial modelling, KPI tracking, stakeholder management, executive communication.
Tools: Excel (advanced), Power BI, Google Sheets, CRM, MS Office · McKinsey.org Forward Program